Born and raised in Brazil, Birman, 33, grew up in the shoemaking business. When he was 12, he began working in his father’s factory to learn the tricks of the trade. But rather than follow directly in the footsteps of his family, in 2008, Birman branched out to design his own namesake line with the intention of conquering the American market. And now it looks like he’s poised to do just that.
Already Birman’s high-fashion women’s collection, featuring exotic skins, has been picked up by some of the world’s most prestigious retailers, after debuting in the U.S. market in spring ’08. Landing in doors such as Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus has been important to building a strong brand image, and Birman’s extensive offerings have enabled buyers to pick up exclusives.
Alexandre Birman, was awarded the Vivan Infantino Emerging Talent Award at the Footwear News Achievement Awards. Birman’s first US collection debuted in Spring of 2008 and his designer brand will only continue to expand as he sets to launch his first flagship store in Brazil. “I have worked with shoes all my life,” said Birman. “But I am a little bit nervous, because now I have to live up to this award!” Referred to as the “Oscars of the shoe industry,” the Footwear News Achievement Awards welcome the best and the brightest of the shoe world. Also honored were elite buyers from Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale’s, Barney’s and Nordstrom, as well as editors from top fashion media VOGUE, Vanity Fair and The Daily.
“The fact that we work with exclusive merchandise provides the consumer with the ability to shop in all these stores and still find a different assortment of shoes from our brand,” Birman said.
Birman’s footwear consistently maintains an appealing price point — from $200 to $800 — without losing its luxury aesthetic. With production centered in Brazil, the collection makes use of skins such as python, water-snake and tilapia, as well as handcrafted details including braided trims and carved wooden platforms.
“The Alexandre Birman shoes have a luxury to them,” said Richard Erani, creative director at Chuckies New York. “Mixing exotic skins with suedes in rich colors makes [the collection] look modern, all in beautiful shapes, yet also sexy in a non-typical way.”
Birman realizes he has found a niche. “Our main advantage is that our collection offers great quality and style at very attractive prices,” he said. “We are noticing this new demand for affordable luxury within these difficult economic times and are providing an option to fill the gap.”
Birman’s edgy zip-front python booties for fall ’09 have already captured the hearts of screen starlets. Leighton Meester, star of the CW’s “Gossip Girl,” accompanied the designer to Bergdorf Goodman for Fashion Night Out in New York on Sept. 10, when adoring fans swarmed the duo. “Such a presence drove customers to purchase our products and resulted in an amazing evening for everyone,” recalled Birman.
For a young brand in the ultra-competitive high-end market, Birman has made significant moves in the U.S. in 2009. But the designer also is eyeing international expansion, with new wholesale accounts opening in Europe, Asia and Russia in the next year.
The Boho look is easy to achieve you just have to look more earthy and feel earthy. Revive the Boho look of the 80’s. Explore the Bohemian look with this luxurious Triple Band Wedge Sandal from Alexandre Birman exclusively at SAKS. This Triple Band Wedge Sandal is made from solid leather. It has padded insole and a back zipper. Mix and match your outfit with this Wedge Sandal. $395.Related posts: